DS World Video
ClientDentsply Sirona
PartnerUltraVideo
01 — Situation
DS World is the event for dental professionals. When you host the biggest event in your industry, you can't afford to blend into your own backdrop. Dentsply Sirona asked for a video that could hold attention — and run between sets by Jim Gaffigan and Katy Perry.
02 — Connection
Nobody sits through a conference arena waiting for a sales pitch, especially when they're between headline comedy and pop diva. They want to be entertained.
03 — What we made
A self-aware short that respects the audience's intelligence and time. By poking good-natured fun at the real-world culture of dental pros, we proved Dentsply Sirona gets the people behind the products, turning a standard conference promo into a moment that held the room.