Brand platforms, positioning, naming, and messaging guides. The core everything else gets built on.
Projects, sorted by challenge.
Because what matters is the problem we're solving. That's what tells you if I can help solve yours.
The three kinds
Foundational
Campaign
Taking a big idea and pulling it through every medium, making sure the connection lands with the audience and the core story.
Content
Thought leadership, websites, social, video, and more. The medium changes, but the standard doesn't.
Selected projects
Good work is only as good as the problem it solved. Here's how the thinking came to life.
01
Dentsply SironaDS World video · with UltraVideo
Content
02
3M Brand CampaignGlobal brand platform · with Wolff Olins + BBDO
Foundational
03
3M Digital Content3M.com and 200+ Particles stories · with BBDO Minneapolis
Content
04
UnitedHealthcareCommitted to Care, E&I campaign · with Digitas + Agency D7
Campaign · Content
05
LiftOneWe Promise, brand anthem · with UltraVideo
Content
06
RedBrick HealthPrint campaign · with Bolster Creative
Content
07
Ball Park CafeMinnesota State Fair · campaign and consulting, 12+ years
Campaign · Content
08
Rustic Roots WineryNaming, identity and launch · with Allie Schmidt
Foundational · Content
09
Patron & SaintConcept · a platform that doesn't exist yet
Foundational
Want to see something
that isn't here?
Only a fraction of 20+ years of work is featured here. Tell me what you're working through, and odds are good I have a project that fits.
jeff.neidt@neidtwriter.com