Print Ads
ClientRedBrick Health
PartnerBolster Creative
01 — Situation
High blood pressure is like communism: You always hear it's bad for you, but you're not really sure why. RedBrick Health needed to educate on the real risks of hypertension, but couldn't use the usual fear-mongering PSA tactics that raise a reader's heart rate just looking at them.
02 — Connection
Guilt is a terrible motivator for long-term health. Real change happens when you drop the lecture and talk to people on a human level.
03 — What we made
A lighthearted print campaign that paired unexpected visuals with sharp, self-aware copy. By swapping scare tactics for humor and plain English, we delivered critical preventative health information in a way that felt approachable, human, and genuinely hard to ignore.
