Hyde Brewing is a new concept in the South End area of Charlotte. Over the course of several months, I worked with Plaid Penguin to help develop and define the concept, then set and implement the Hyde brand.
The result is a truly unique offering. Part microbrewery, part gourmet coffeehouse, and part culinary cafe. All craft. Their multi-faceted approach and open lab style begs you to lean in and immerse yourself in the process. Hyde Brewing investigates the dichotomy behind the art and science of brewing. Every element of the brand invites you to sit down, enjoy something tasty, and mull over that intersection.