I worked with the DUZ Creative team to concept and implement a full rebrand for SportsEngine. The core idea of that rebrand was focusing on the simplicity the SportsEngine platform provides sports parents. You can see a summation of the new brand on the SportsEngine Brand Standards Page.
One of the best examples of the new brand came in the video we did for their financials tool. Working with DUZ Creative, I created several distinct concepts to highlight the impact and possibility. The chosen concept departs from conventional financial videos by relying on a child narrator to explain the benefits.
Then I partnered with Splice to bring the chosen concept to life. The resulting video explains a complex, powerful tool using humor and real-life examples to humanize the offering. All in just over a minute.