RedBrick Health

A campaign about the dangers of high blood pressure that doesn’t raise your blood pressure.

High blood pressure is like communism: You always hear it’s bad for you, but you’re not really sure why.

RedBrick Health works with companies to ensure their clients stay healthy and informed. They wanted a campaign that would let their members know about both the dangers and causes of high blood pressure. But not in the pedantic, know-it-all manner of so many public service announcements.

The concepts use a fun, light-hearted tone (and porcelain knick-knacks) to draw attention, all the while reassuring them it’s OK to have questions.