RedBrick Health
A campaign about the dangers of high blood pressure that doesn’t raise your blood pressure.
High blood pressure is like communism: You always hear it’s bad for you, but you’re not really sure why.
RedBrick Health works with companies to ensure their clients stay healthy and informed. They wanted a campaign that would let their members know about both the dangers and causes of high blood pressure. But not in the pedantic, know-it-all manner of so many public service announcements.
The concepts use a fun, light-hearted tone (and porcelain knick-knacks) to draw attention, all the while reassuring them it’s OK to have questions.
Partner:
![RBH-Concept-1](http://www.neidtwriter.com/wp-content/uploads/2015/12/RBH-Concept-1.jpg)
![RBH-Concept-1](http://www.neidtwriter.com/wp-content/uploads/2015/12/RBH-Concept-1.jpg)
![RBH-Concept-2](http://www.neidtwriter.com/wp-content/uploads/2015/12/RBH-Concept-2.jpg)
![RBH-Concept-2](http://www.neidtwriter.com/wp-content/uploads/2015/12/RBH-Concept-2.jpg)
![RBH-Concept-1_2](http://www.neidtwriter.com/wp-content/uploads/2015/12/RBH-Concept-1_2.jpg)
![RBH-Concept-1_2](http://www.neidtwriter.com/wp-content/uploads/2015/12/RBH-Concept-1_2.jpg)